The surest way to heal
any system is to connect it with itself.
Historically, farmers and consumers have been kept distant by geography, the barrage of details associated with each countries rules and rituals surrounding international trade and, in too many cases, mid-level buyers who have based business models on securing profit margins from misinformation about the market. For 1000faces, transparency is the foundation for building and sustaining a trusting partnership between producer and consumer.
We work very hard at developing new ways of making the coffee climate one of openness and understanding, because we believe that a empowered and informed producer and consumer is the key to not only healing the earth, but how the bonds of relationship develop between producing county and consuming country.
Traditionally coffee has come from poor countries and been consumed by people in wealthy countries, if anything we want to do our part to balance the business so that we can focus on creating great coffee's with a sense of trust and mutual understanding.