1000 Faces is proud to present new retail packaging as part of a refreshed and modernized design philosophy.
These new bags are a collaborative project between three different in-house artists and graphic designers that we've had through the years. Namely, Kylie Wagner, Caitlin Lemoine, and our current designer, Sommers Creed. 1000 Faces has grown and evolved and blossomed so much over the years and we thought it was time to refresh and come out with a packaging that truly reflects who we are as a company and what we stand for. We love a lot of things about this bag, both functionally and aesthetically.
Functionally, the bag has a pull-tab and zip closure which allows for easy opening and resealing for the customer, and a degassing valve which is crucial for freshly roasted beans. The block bottom is free-standing and the shape of the bag doesn't require a tin-tie for roll-down.
Aesthetically, we wanted to bring together the origin and the brewer. The spirographs echo coffee blossoms and other organic shapes (incl a lil bean cross-section if you look closely) and the color of the kraft paper with the slight creamy white swirls echo both the gentle steam rising from a hot cup and, of course, the milk designs of latte art. And finally, we love that the bag pays homage to the diversity in coffee origins via the colorful coffee identifier labels. Greenish blues for Africa, reddish tones for Central & South America, purples for Southeast Asia, and good ol' black and white for blends and decaf.
On the label you'll find the taste notes, farm/producer, origin, region, and processing method. On the bag itself we included a brew recipe that we enjoy, the date it was roasted, as well as a little bit about who we are.
The bag include all the information that coffee nerds look for when they buy a bag of coffee, while keeping it simple at the same time, making it more easily accessible for people who may not initially know (or care) all that much about coffee and are just looking to brew up a nice cup.
The bag is printed in the Asian production facilities of Pacific Bag, Inc. We print our coffee identifier labels in house. Specifically, the bag is Pacific Bag's Biotre block-bottom zipper bag in brown kraft, with a one-way degassing valve on the backside of the bag. Pacific Bag's proprietary Biotre material. Per Pacific Bag:
"Biotrē Film is made from 60% (by weight) renewable wood pulp. The wood pulp portion is biodegradable. Third party testing per ASTM tests D-6868 and D-6400 confirmed that nearly all of the wood pulp portion will disintegrate into healthy compost over 84 days in a backyard, home composting environment.
The remaining 40% (by weight) of the bag is Polyethylene (PE) with an additive that is designed to make it disintegrate significantly faster than standard plastic.
Biotre is not compatible with industrial or municipal composting. It is best disposed by placing it in a privately managed compost pile where the 40% PE layer and one-way degassing valve can be removed manually and disposed in the regular trash. When a portion or all of Biotre is properly disposed with regular trash, its impact on the environment will be much less compared to a standard plastic/foil material which is made from 100% non-renewable resources and is not considered biodegradable in any way."
You'll see this design philosophy manifest across much of our new branding and marketing output. We hope you enjoy!
Photography by Kristin Karch